Blurred Realities: Immersive Escapes
This project brings together the ideas of on-demand media,instant gratification, virtual escapism and this self referential notion of revealing the ‘true self’. The proposal consists of two parts: The first is an online, on-demand service in which people can order a virtual experience, an escape from reality. This experience uses their personal internet data in order to understand their desires, and fears. The second is the headquarters, the factory in which these experiences are created. Located in Ibiza, the factory acts like a production studio crossed with a delivery plant, in which the virtual experiences can be flown out around the world. Within the headquarters also lies a deeper, darker element; the element of mass control. Embedded within each experience are subliminal messages from paying advertisers, giving them the power to creep into a persons subconscious and plant themselves there, a form of advertising inception. The two together form a system of collective consciousness; the individual sees what they believe to be an expression of their true self, interlaced with a consumerist agenda.